Street View Trusted is a tool for businesses of all sectors to showcase their premises via a virtual tour hosted on the world’s leading search engine.
Utilising the same technology as Street View, the platform allows businesses to show their ambiance, décor and style to online users in a visually engaging manner.
What is it and where will it be seen?
Unlike Street View, the photography is taken by our photographers that are trained and certified by Google. The photos are subject to Google quality assurance inspections to verify that the imagery taken and user experience is of the high standards expected.
Street View Trusted is hosted on Google Maps, however it can be accesses through a number of Google products:
- Google Search Knowledge Panel (your business panel on the right of search)
- Google Maps
- Google Street View Mobile App
- Google+ and Google My Business
You can also embed the tours on your website, social media channels and email signatures.
The integration of Street View Trusted within the Google applications has meant that the increased visibility will lead to an improvement in clicks through to websites, increased engagement with clients and even increased footfall.
How Street View is now a powerful marketing tool
Whatever marketing channels you currently use, people are always interested to know what they are in for.
If your business has a great look and feel, it will serve as a selling point and you will naturally attract more customers. Even a working environment that you think people won’t want to see can add not only credibility to a business but show your investment and professionalism.
The Google Street View Trusted reach is greater than just business premises, it has been successfully used to showcase planes, trains, cruise liners and more.
Emirates Airlines was a pioneer by showcasing an Airbus A380 to the world. This gained extensive international media coverage as anyone in the world could explore the double-decker plane and navigate their way around the inside of the aircraft from their computer, tablet and mobile phone.
Even car dealerships have embraced the technology, it is now possible to sit inside a vehicle at select dealerships to see how the interior of a car feels on Google Maps.
The stand out feature of this fantastic product is that it can be seen by anyone, from anywhere, at any time. And not only that, but it is really affordable to all businesses.
Below is an example of how Kirklees Council used Street View Trusted to showcase Dewsbury Town Hall as a wedding venue.
What does the future hold for Google Street View Trusted?
Two letters that we are hearing more and more about from a wide range of technology companies are VR. Google is using inexpensive, corrugated paper to give virtual reality its most affordable and accessible platform by converting every Street View Trusted tour into a 360 degree panorama that potential customers can view on VR headsets.
All of a sudden, if you own a hotel, customers could potentially view each room on a VR headset and get an idea of space and decor. In essence, your client can “try before he or they buy”.
With the cost of Google Street View Trusted Tours and VR low enough for businesses of every size to have, the question then becomes, can your company really afford not to have these tools as part of its marketing arsenal?
As a digital product that is a one off payment and is hosted by Google it really is a no brainer.
If you are interested in a No Obigation Free site survey and quote simply contact us via our quick contact form or call us on 07725 976 603 / 07885 640 231