How I See You Online Helps Clients Turn Website Visitors Into Enquiries

For a lot of the businesses we work with — manufacturers, care providers, schools, hospitality venues — the website was built years ago and hasn’t been touched since. It looks fine. But “fine” and “found on Google” are two very different things. That’s where our SEO work comes in.

SEO isn’t just keywords anymore. Search engines now weigh dozens of signals: page speed, whether content actually answers the visitor’s question, whether business details match consistently across the web, and increasingly, whether your site gives people a reason to stay. That’s one reason a 360° virtual tour isn’t just a nice-to-have — it keeps visitors exploring instead of bouncing straight back to search results, which is itself a ranking signal.

What our audits find. Almost every audit turns up the same pattern: thin content on key service pages, no structured data telling search engines what the business does, near-duplicate pages competing against each other, and directory listings with mismatched phone numbers or dead links. None of it looks dramatic alone. Together, it quietly caps how visible a business can become.

How we fix it. We audit the live site against what’s actually showing up in search, fix the technical foundations, build genuine local pages instead of leaving that authority to third-party sites, and add real reasons for visitors to stay — our virtual tours and InfoTour overlays included.

The goal. Not rankings for their own sake, but the right enquiries from people already a good fit — a care home ranking locally beats ranking nationally for a term nobody nearby is searching.

Curious what your own site might be costing you? Get in touch: 01704 553723 or info@iseeyouonline.co.uk.